Full List of Tools
Having the right marketing tools in place can be a major competitive advantage because it enables your marketing team to run more effective campaigns at a faster frequency than the companies on your kill sheets. On the other hand, having a half-baked martech stack with a bunch of tools that are 72% implemented has the complete opposite effect. It’s a constant uphill battle, and it kills productivity.
While it would be great to live in Martech Unicorn Land where everything is set up perfectly, we live in the real world with real resource constraints and real priorities not named “operations”. And that’s why I’m here.
Here is a list of all of the tools that I’ve used, implemented, and integrated firsthand. While I’ve got extensive experience with foundational platforms like HubSpot and SFDC, I’ve spent a lot of time learning and adopting modern GTM tools like Gong, Jasper, and ChiliPiper that have become critical to high-growth tech companies.
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6sense
DemandBase
Metadata
Terminus
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Google & Bing Ads
Facebook
Instagram
LinkedIn
Rollworks
Twitter
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Copy.AI
ChatGPT
Jasper
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HubSpot
Salesforce
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Alyce
Reachdesk
Sendoso
Thnks
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HubSpot
Mailchimp
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HubSpot
LeanData
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Calendly
ChiliPiper
HubSpot
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Mutiny
Optimizely
Unbounce
Zapier
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Airtable
Asana
Monday.com
Notion
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Google Analytics
Google Data Studio
Google Sheets / Excel
HubSpot
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Capterra (Gartner)
G2
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HubSpot
Outreach
Salesloft
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Chorus
Gong
Jiminny
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GoToWebinar
On24
Zoom Webinars
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Drift
HubSpot
Intercom
Qualified